
LinkedIn Profile Optimisation for Industry Professionals
If your LinkedIn profile reads like a job board listing, it’s time for a rethink. Recruiters in sectors like Renewable Energy, Energy Storage, AI, and advanced manufacturing aren't just scanning for job titles. They’re looking for clarity, context, and relevance. Whether you’re actively job hunting or just open to conversations, a strong profile makes a difference. Here's how to give yours a professional edge.
1. Headline That Says More Than Your Job Title
Instead of just: “Project Engineer at ABC Energy”, Try: “Project Engineer | Battery Storage | EV Charging Infrastructure | Delivering Grid-Scale Solutions”
Use vertical bars or commas to list specialisms, sectors, and keywords that recruiters actually search.
2. About Section That Tells Your Story
Tell us who you are, what you’ve done, and where you're going. Make it readable—use short paragraphs or bullet points. Include keywords naturally: technologies, sectors, project names, languages, and tools.
Example:
Chemical Engineer with 8+ years’ experience in adhesives and coatings for the renewable energy and automotive sectors. Currently leading sustainability-driven product reformulations for EU markets. Passionate about cross-functional teamwork and lifecycle analysis.
3. Work Experience That Adds Context
Each role should answer:
- What was your responsibility?
- What did you work on?
- What impact did you make?
Include tools, certifications, clients (if not confidential), project outcomes, or metrics.
4. Skills Section – Quality Over Quantity
Focus on the 10–15 most relevant and searchable skills. Prioritise technical terms, software, methodologies, and industry-specific knowledge.
5. Use the Featured Section
Add links to:
- Portfolio or case studies
- Articles or whitepapers
- Project photos or videos
- Press mentions
- Your CV (if actively open to work)
6. Custom URL & Contact Details
Edit your public URL to be clean and searchable, e.g.
Also make sure your email and region are visible if you're open to opportunities.
7. Recommendations & Endorsements
Ask past colleagues or managers to write a recommendation. It builds trust and helps tell your story through others’ words.