Marketing Specialist - Greece

Chemicals - Marketing
Ref: 40 Date Posted: Tuesday 28 Aug 2018
LinkedIn ShareShare
More

Intelligent Employment are recruiting a Marketing Specialist for our client, an international business. The position can be based in either Greece or Romania and will involve supporting distributors in neighboring countries. The person on this position will be responsible for implementing defined marketing strategy and Plan.

The position will involve regular travel, attending trade fairs, exhibitions and meeting with distributors.
 

Responsibilities:

General

  • Develop the marketing communications strategy in close cooperation with Cluster Manager according to guidelines
  • Developing the marketing strategy for the company in line with company objectives
  • Overall responsibility for brand management and corporate identity
  • Working closely with design agencies and assisting with new product launches.
  • Provide market intelligence to support the business development effort
  • Prepare and execute the yearly marketing plan for the cluster, continuously monitoring and periodically reporting on marketing spend of both direct as well as customer co-investment budget
  • Manage marketing budget

Trade Marketing

  • Creating - in cooperation with the Cluster manager and BD Manager - and monitoring trade marketing activities, trade promotions and analysis of their effectiveness
  • Taking part in sales meetings and making customer visits with Clients and Authorized Distributors in the Cluster

Media & Press Office

  • Establishing media contacts network, preparing, together with CM, BDM and Technical Support Manager if necessary, all media publications in all segments and channels
  • Working closely with specialized press magazines, monitoring their publishing plans and choosing the most effective entries in Greece and cluster countries

PR & Publicity

  • Create an internal press office to properly and timely release, distribute and monitor local, and corporate press releases, announcements, and other company news
  • Closely cooperating and supervising PR agency (if applicable) for managing the brand ambassadors’ program and implementing key publicity projects

Online/Digital

  • Coordinating and administering company web sites, fb pages and other social media in the cluster countries
  • Supervising and implementing social media strategy together with the agency(ies) in the countries

Events & Trade Shows

 

  • Supporting the design and organization of company stands, and presence on all trade fairs, trainings, and business meetings in the cluster countries as well as analyzing its effectiveness. Organize and administer hospitality and relevant activities

Sponsoring

  • Taking part in the planning, negotiations and closing deals of selected motorsport activities, VIP trips and local racing events, presenting and following up the chosen partners

Others

  • Prepare and execute plans for product launches,
  • Working closely with Marketing Department in Cologne to support projects upon request
  • Reporting to Cluster Manager and matrix function to Head of Marketing in Germany

 

Requirements

Marketing degree

At least 3 years’ experience on the similar position in the automotive or related market

Fluent English

 

Would be highly desirable

Applied knowledge of Photoshop & InDesign

Mac affinity

Familiarity with Google Analytics and FB Insights

Mass mail applications knowledge

Knowledge of html/web design